Wednesday, August 17, 2011

10,000 Jobs Created in Michigan, But Not by Rick

Michigan Messenger has reported that 10,000 jobs were created in Michigan, but Rick Snyder's $1.7 billion tax cut for businesses had nothing to do with it.

Instead, it was Gov. Jennifer Granholm's spending on the Pure Michigan ad campaign that did the trick.

A study commissioned by the U.S. Travel Association found out-of-state leisure travel jumped 21 percent in 2010, the second year of the Pure Michigan national advertising campaign. THe $6.4 billion in spending allowed the travel industry to add 10,000 jobs.

The study also found that in the first year of the national advertising campaign, spending by out-of-state visitors brought $138 billion into the state's coffers. That was more than three times what the state spent on the program.

Pretty good rate of return.

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