Thursday, February 18, 2010

Genoa's Slogan: Let the Lawsuits Roll

Genoa Township has come up with a catchy new slogan for the area -- "Life is Good." I live in Genoa Township and I'm not going to argue with that, but other people might.

That's because other folks also think "Life is Good" and have been using the slogan to make money for themselves for awhile already. They may not think too kindly of Genoa Township poaching on their intellectual property.

Take "Life is Good" the apparel company, a New England-based firm that sells optimistic tee-shirts and other items with stick figures. The company has been around since 1994 and likely has a little equity invested in their name and slogan. Are they just going to let Genoa Township capitalize on the good vibes they have created in the marketplace with their slogan? Maybe they will.

But maybe another operation won't be so benevolent -- the electronics company LG. It spends millions on television commercials with the tagline "Life's Good." And now they will sit idly by while Genoa Township markets itself with a slogan that sounds nearly identical to the company slogan. Just like Walt Disney would do if Genoa Township adopted Mickey Mouse as its official ambassador.

Companies fight over this kind of stuff. Company reputations and money are at stake. And somebody in township government might have thought to do a search on the Internet before announcing a slogan.

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