I started noticing the Pure Michigan ads several weeks ago and I don't know if I've seen every one yet, but so far they are the best state advertising collection I've ever seen.
They convey a real sense of peace so different from most advertising. And the narrator's voice is perfect. He makes me stop what I'm doing and pay attention, and then suddenly I realize it's an ad about Michigan. The scenery is magnificent.
Now we need some great Michigan summer weather to entice people to come and enjoy.