Wednesday, February 15, 2012

Should Michigan TV Viewers Brace for Negative Barrage?

Michigan voters find themselves in the spotlight in the days running up to the Feb. 28 presidential primary. And that could be bad news for TV viewers.

Mitt Romney's willingness to pour millions of dollars into negative advertising helped him defeat Newt Gingrich in Florida's primary earlier this year. Will he do the same in Michigan now that he finds himself trailing Rick Santorum?

The Santorum campaign clearly thinks so, based on the ad they are airing in the state. If so, voters will be treated to an onslaught of nastiness that may well turn them off about both candidates. One consolation is that it will all be over on Feb. 29.

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