Monday, February 7, 2011

Michigan Looking Good in Super Bowl Ads

Michigan companies took advantage of the Super Bowl to put themselves on a big stage, and none more so than Chrysler.

Chrysler's spot featuring Eminem and the new Chrysler 200 Sedan was spectacular. The visuals built to a nice climax, the "Imported from Detroit" tag. And what a contrast to that wimpy, generic ad for BMW, bragging about making cars in Spartanburg, South Carolina. Nice that a foreign country has hired some locals to put their cars together. Chrysler's message was we design them here from the ground up. And we have for a long time.

Chevrolet's ads also were impressive. The pickup ad was clever, the ones for the Chevrolet Cruze, especially the one featuring the Facebook status update app, marks the car as appealing to young people. The ads definitely show that General Motors finally has moved away from its stodgy advertising of the past.

Ford's ad on the Focus race is one I'm not sure about. I didn't learn a lot about the product, but if it succeeds in drawing people to the website to follow the race, it could pay big dividends down the road.

Overall, I was a little overwhelmed at all the ads for movies about being invaded by aliens that seem to be on the verge of being released. I got tired of all the Fox promos for the network's shows. The Doritos commercials were a little creepy. Bud Light's commercial featuring the dogs at the party was cute.

And the game, yeah, that was really good, too.

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